Cherry Apartments

This apartment and retail development was once a chocolate factory and its rich legacy, together with today’s eclectic Fitzroy vibe, informed the design.

Cherry, which once formed part of a chocolate factory, was established by an Australian entrepreneur and philanthropist responsible for creating Cherry Ripes and Freddo Frogs.

ROTHELOWMAN designed the architecture and interiors for the 58 apartments and two retail tenancies that comprise the mixed use development, on the corner of Rose and Gore Streets. The basis for ROTHELOWMAN's carefully crafted design captures the mood of Fitzroy while retaining various heritage elements, such as an existing red brick wall that surrounds the base of the building.

Louvered window bi-fold screens on one of the facades that can be opened, together with perforated steel screens that wrap around the building, enhance the dynamic nature of the design.

The architecture inspired unique interiors with an edge, giving way to an industrial warehouse style incorporating stainless steel, concrete-coloured ceramics and mirrored splash-backs in kitchens.

Cherry apartments are flooded with natural light. Internal fixtures and joinery make versatile use of space and some apartments offer views of the city skyline. The project includes car spaces for 65 cars.